Client Context
A multi-generational construction company relied heavily on word-of-mouth but lacked a professional online presence to support customer trust and showcase their work.
The Challenge
- Old, unstructured website
- Weak visual identity
- No clear portfolio section
- Hard for customers to understand services
- Poor performance on mobile
The mission: create a professional, clean, reliable website that reflects the company's craft and heritage.
What We Did
1. Experience Redesign
- Simplified navigation to highlight core services
- Created a clear service overview
- Designed a project gallery with structured categories
2. Visual Identity Refresh
- Earth-tone palette inspired by construction materials
- Strong typography and spacing system
- Consistent, trustworthy branding
3. Performance & Reliability
- Built with modern web standards
- Added responsive layouts for field workers, clients, and homeowners
- Implemented a clean contact flow with tracking
4. SEO & Local Optimization
- Structured service descriptions for local search
- Improved crawlability and technical SEO
- Added schema markup
The Result
The construction company now has:
- A modern, professional web presence
- Clearer communication of services
- Better conversion through a simplified contact flow
- A site that builds trust instantly
Tech Stack
Next.js • Tailwind CSS • Vercel • Schema Markup • Local SEO Framework
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