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Construction & Real Estate

Modernizing a Construction Company's Digital Presence

IE Global delivered a fast, clear, trustworthy website that strengthened customer confidence and improved local visibility.

Client
Family Construction Business
Industry
Construction & Real Estate
Date
September 20, 2024
Services
Websites & Platforms, Growth & Marketing

The Challenge

Old, unstructured website, weak visual identity, no portfolio section, unclear service communication, and poor mobile performance.

The Outcome

A modern, professional web presence that builds trust instantly

Services Delivered

Websites & Platforms
Growth & Marketing

Key Results

Modern responsive design

Improved local SEO

Simplified contact flow

Client Context

A multi-generational construction company relied heavily on word-of-mouth but lacked a professional online presence to support customer trust and showcase their work.

The Challenge

  • Old, unstructured website
  • Weak visual identity
  • No clear portfolio section
  • Hard for customers to understand services
  • Poor performance on mobile

The mission: create a professional, clean, reliable website that reflects the company's craft and heritage.

What We Did

1. Experience Redesign

  • Simplified navigation to highlight core services
  • Created a clear service overview
  • Designed a project gallery with structured categories

2. Visual Identity Refresh

  • Earth-tone palette inspired by construction materials
  • Strong typography and spacing system
  • Consistent, trustworthy branding

3. Performance & Reliability

  • Built with modern web standards
  • Added responsive layouts for field workers, clients, and homeowners
  • Implemented a clean contact flow with tracking

4. SEO & Local Optimization

  • Structured service descriptions for local search
  • Improved crawlability and technical SEO
  • Added schema markup

The Result

The construction company now has:

  • A modern, professional web presence
  • Clearer communication of services
  • Better conversion through a simplified contact flow
  • A site that builds trust instantly

Tech Stack

Next.js • Tailwind CSS • Vercel • Schema Markup • Local SEO Framework


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