Client Context
A boutique consulting company needed a website that reflected the quality of its work. Their previous site lacked structure, brand clarity, and the technical foundation required to support growth.
The Challenge
- Outdated design and unclear brand messaging
- Poor mobile experience
- Slow page load times and weak SEO foundations
- No clear way to communicate services or value
- A website that felt "small," despite the expertise behind it
The goal was to create a professional, trustworthy digital foundation that matched the firm's real-world credibility.
What We Did
IE Global led the redesign from strategy to deployment:
1. Digital Strategy & Content Clarity
- Rewrote the site structure to tell a clearer story
- Built modern service descriptions
- Strengthened value messaging and tone
2. High-Performance Website Build
- Next.js 14 + Server Components
- Tailwind CSS design system
- Mobile-first responsive UX
- Accessible, optimized layouts
3. Brand Modernization
- Typography system with stronger hierarchy
- Clean, premium visual identity
- Consistent spacing, color use, and layout rhythm
4. Performance Engineering
- Reduced load time to under 1 second
- Improved Lighthouse scores to 90+
- Automatic image optimization
The Result
The company now has a credible, confident digital identity that:
- Improves first impressions
- Increases leads
- Communicates expertise with clarity
- Reflects their premium brand more accurately
A website built to grow with the business, not hold it back.
Tech Stack
Next.js • Tailwind CSS • Vercel • TypeScript
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