Client Context
A B2B company wanted to produce consistent video content but lacked the structure, editing capacity, and publishing workflow to sustain it.
The Challenge
- Inconsistent publishing schedule
- Lack of a visual identity for the videos
- Unoptimized video structure (retention issues)
- No cohesive editing style
- No insights into performance
The goal: create a scalable content system, not just individual videos.
What We Did
1. Editing & Styling
- Implemented a consistent editing style
- Added motion graphics, cuts, and pacing improvements
- Designed visual overlays and intro/outro sequences
2. Workflow Design
- Created a repeatable pipeline:
Recording → Editing → Review → Export → Publish → Measure - Eliminated bottlenecks
- Enabled predictable publishing
3. Channel Optimization
- Improved titles, tags, descriptions
- Added thumbnails and metadata
- Set up retention-based structuring
4. Performance Tracking
- Built a simple analytics dashboard
- Measured retention, CTR, watch time
The Result
The client now has:
- A reliable, repeatable publication system
- Higher viewer retention
- Professionally branded videos
- A stronger, more consistent YouTube presence
This showcases IE Global's ability to support growth and performance beyond pure engineering.
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